Salia Okasha
British American Tobacco (BAT) Ghana has officially announced the appointment of Salia Okasha as its new Managing Director, marking a significant milestone for the company’s operations in the country and across the West and Central Africa (WCA) region.
Okasha, a seasoned executive with over 18 years of experience within BAT, assumes the role with a wealth of expertise gained across various markets in the region. His appointment signals BAT Ghana’s renewed commitment to local leadership, innovation, and socio-economic development.
According to BAT, his appointment is particularly noteworthy as Okasha becomes the first Ghanaian to hold the role of Managing Director at BAT Ghana in over two decades reflecting BAT’s strategic emphasis on empowering local talent and integrating regional perspectives into its global transformation journey.
Okasha’s leadership comes at a time when BAT is undergoing a major transformation transitioning from a traditional tobacco business to a multi-category company focused on reduced-risk alternatives for adult consumers, in line with its global objective
Despite the closure of BAT Ghana’s factory in 2006, the company has continued to invest in the country through its trade ecosystem, partnerships with retailers and distributors, and consistent delivery of innovative, high-quality products.
“BAT Ghana remains a resilient business with deep roots in the national economy. Our transformation journey places sustainability at the core of everything we do focusing on tobacco harm reduction, climate action, nature preservation, circularity, and community investment,” Okasha noted.
He emphasized that BAT Ghana will remain an active contributor to Ghana’s economy, not only through tax compliance and job creation, but also by supporting local enterprise and fostering leadership development.
A key area of focus under Okasha’s leadership will be engaging stakeholders on critical national issues such as illicit trade, which continues to undermine legitimate businesses and national revenue.
“We want BAT Ghana to be known for innovation, talent leadership, and integrity. Our focus is not only on commercial success, but on driving long-term socio-economic impact. We’re committed to being a trusted partner in national development,” he said.
With a presence in Ghana for over 70 years, BAT Ghana is now positioning itself as a modern, sustainable business, fully aligned with the country’s evolving needs and global sustainability priorities.
In his remarks, the incoming Managing Director said “I am, first and foremost, a proud Ghanaian. It is a privilege to return home in this role to help drive BAT’s transformation agenda, My journey with BAT began as a management trainee, and over the years, I have served in both commercial and corporate affairs roles, including leading multi-country operations. These experiences have provided me with a deep understanding of the opportunities and challenges facing businesses in our region.”
Beyond business transformation, Okasha stated that BAT’s commitment to national development, noting the company’s consistent contribution through excise duties, corporate taxes, and job creation across its supply chain.
“We are deeply embedded in a value chain that supports thousands of livelihoods from retailers and distributors to service providers. One of my top priorities is to create a legacy of local leadership. At BAT Ghana, we are intentional about developing Ghanaian talent through graduate and national service programmes, mentorship platforms, and leadership development initiatives. “he added