Tasheia Smith receiving her award
The 2025 edition of the Ghana Beauty Awards (GBA) came off on Friday night at the Labadi Beach Hotel, celebrating excellence, innovation, and creativity within Ghana’s beauty and fashion industry.
The event, organised by Makeup Ghana and hosted by Roselyn Feli, featured captivating performances from Okyeame Kwame, Comedian Hogan, and other talented acts.
The ceremony attracted distinguished guests including Minister of Tourism, Culture and Creative Arts, Dzifa Abena Gomashie; Director of Diasporan Affairs at the Presidency, Kofi Okyere Darko (KOD); Head of Creative Agency, Gideon Ayeequaye; and Minister for Youth Development and Empowerment, George Opare Addo who served as the Guest of Honour.
A historic highlight of the evening was the announcement of Saida Mumuni Montia of Image Bloom by Saida and Leonard Ahia of Datherapizt as Makeup Artists of the Year — marking the first tied win in the history of the awards.
Faruza Yakubu after receiving her award
According to CEO of Makeup Ghana and organiser of the ceremony, Rebecca Donkor, the judges found both artists equally outstanding. “They were both exceptionally good, and the panel agreed they each deserved the honour,” she explained.
Other major winners included Mikesh Hair Products, which picked up the Indigenous Brand of the Year Award, and Faruza Yakubu of FYGLAM, who was named Best Bridal Makeup Artist of the Year. Sara Lawson earned the Content Creator of the Year Award, which comes with an exclusive trip to the 2026 Grammy Awards as part of her prize package. Tasheia Smith of Alux Klaws won Nail Technician of the Year, while The Reve Atelier was awarded Sustainable Fashion Brand of the Year.
Among the special honours, media personality Akumaa Mama Zimbi, Agnes De Graft Sampson of De Paragon Beauty Institute, and Dora H. Torwiseh of Nuts for Growth Limited received Honorary Awards, while veteran fashion designer Nora Bannerman, CEO of Sleek Garments Export Ltd, was honoured with a Lifetime Achievement Award.
The Ghana Beauty Awards, powered by Labadi Beach Hotel, Feel Naturals, Marie Noelle Spa & Salon, Unique Floral, Windi Sun Energy, Agri-Impact, and Globe Away, continues to serve as the country’s premier platform for recognising the talent, institutions, and brands shaping the future of Ghana’s beauty industry.
By Francis Addo