Don Jazzy
Nigerian music executive, Don Jazzy, has dismissed claims that Mavin Records gives more attention and opportunities to some artistes on its roster while neglecting others.
Speaking on an episode of the Crea8torium podcast, the producer and label boss said it would make no business sense for a record label to invest heavily in artists only to ignore them afterwards.
“We do see lots of comments that we do not prioritise some artists. But that isn’t true,” Don Jazzy said during the interview.
“It’s like I would just carry my money and just throw it away, just lock it inside somewhere. We obviously invest in people to make us and themselves money,” he added.
According to him, artists who release fewer songs under the label often make that decision themselves rather than being sidelined by management.
“So, the idea that we would have artists and not want to prioritise them is not real. If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist’s decision,” he explained.
Don Jazzy also suggested that self-doubt and anxiety among artistes sometimes contribute to perceptions that certain musicians are favoured over others.
“Most of them actually have imposter syndrome. It’s normal. We are all human beings, so sometimes they can panic and overthink things,” he said.
He maintained that no policy within Mavin Records places one artist above another in terms of promotion or support.
“But there is no such thing as prioritising one artist over another,” he stressed.