Absa Bank, Transitions Partner For Enhanced Services

Officials of both institutions in a group photograph

ABSA BANK Ghana has partnered with Enterprise Funeral Services Ghana Limited, trading as Transitions – The Funeral People, to offer one-stop shop funeral related services to Absa customers at discounted prices.

The services include transportation of the deceased from the place of death, mortuary services, undertaking, hearse services, burial & graveside services, among others.

Speaking on the partnership, Charles Addo, Retail Director at Absa Bank, said, “There is a growing trend amongst Ghanaian families for private funerals or burials, a choice they consider crucial to help adhere to current directives to observe the appropriate health and safety protocols.” This, he said, was the main idea behind “The Absa – Transitions Advantage”.

Mr. Addo further noted that as Ghana and the entire world continued to live with the effects and restrictions of the Covid-19 pandemic and its related uncertainties, Absa Bank Ghana and Transitions have been working together to enrich their product solutions to address the evolving needs of customers and continuously offer convenience as well as peace of mind.

Genevieve Cornelius, General Manager, Transitions, said, “The Absa-Transitions Advantage value preposition offers a 20% discount to all Absa–Funeral Finance Plan Unlimited (FFP Unlimited) policy holders and 15% discount to all other Absa customers on any of the Transitions core services.”

Customers of Absa can pay for services from Transitions using very flexible modes of payments such as paying directly into a Transitions account at any Absa branch nationwide or via POS at Transitions.

In another development, Absa Bank in partnership with Enterprise Life, also a subsidiary of Enterprise Group, has enhanced their current Life Protection Policy.

Francis Akoto-Yirenkyi, General Manager, Distribution at Enterprise Life, noted that insights from existing policyholders as well as that of prospective policyholders contributed to the company decision to repackage the product to offer greater value to customers.

The benefits on the Unlimited Life Protection Plan include a full waiver of premium benefit, 5% annual cashback, a two-month premium holiday, a surrender value as well as a life swap benefit which allows a covered policyholder to transfer his or her benefit to either his or her spouse, child, sibling, foster parent or guardian. There are optional benefits such as hospitalization, cash bonus and personal accident cover.

A business desk report