President John Mahama and Kenny Fihla
Absa Group Chief Executive Officer, Kenny Fihla, has reaffirmed the bank’s long-term commitment to Ghana following a strategic visit aimed at strengthening relationships and advancing the Group’s growth agenda across Africa.
The visit, which is part of a broader regional engagement tour, in line with Absa’s focus on deepening financial inclusion, driving sustainable growth, and enhancing customer experience in key markets. While in Ghana, Mr Fihla engaged a cross-section of stakeholders, including clients, regulators, and staff, as part of efforts to align the Group’s strategy with local economic priorities.
Describing Ghana as a market of “extraordinary potential,” Mr. Fihla stressed that Absa’s role extends beyond traditional banking.
He noted that the institution is focused on building meaningful partnerships that promote progress and deliver tangible value to individuals and businesses.
“Our ambition is to be relentlessly customer-obsessed,” he said, emphasising the need for the bank to remain responsive to the evolving needs of its customers.
“This means listening carefully, acting decisively, and delivering solutions that reflect the real circumstances of Ghanaians. We are committed to building enduring relationships and growing alongside the communities we serve,” he intimated.
The visit follows Mr. Fihla’s appointment as Group CEO in June 2025 and forms part of Absa’s wider strategy to consolidate its presence in high-growth African economies.
The strategy prioritises digital innovation, support for small and medium-sized enterprises, and the expansion of sustainable finance initiatives to drive inclusive development.
During the visit, Absa’s leadership also explored opportunities to contribute more directly to Ghana’s economic transformation, with discussions centred on fintech development, trade finance expansion, and youth empowerment.
Internal engagements with staff were used to reinforce the Group’s culture, values, and strategic direction.
Managing Director of Absa Bank Ghana, Edward Nartey Botchway, described the visit as a strong signal of confidence in the local market.
He noted that Ghana remains a key pillar in the Group’s pan-African footprint and growth ambitions.
“At Absa Bank Ghana, we are focused on delivering meaningful impact through innovative financial solutions, inclusive banking, and strong stakeholder partnerships. These priorities align with our broader purpose of empowering Africa’s tomorrow, together, one story at a time,” he said.
A Business Desk Report