Officials and dignitaries at the launch
BETKING, a sports and digital entertainment company in Africa has officially announced its presence in the Ghanaian market with a colourful ceremony in Accra.
The ceremony, held at MultiChoice Ghana Limited, had in attendance representatives from the Ministry of Youth and Sports (MoYS); the Ghana Gaming Commission, football legends among other dignitaries and key stakeholders.
With its entry into Ghana, BetKing aims at positioning itself as the betting platform of choice in the country by providing customers with trusted products, incredible odds, and fast pay-out time offers.
Managing Director Kingmakers, Gossy Ukanwoke, in his remarks explained that with BetKing’s foray into the Ghanaian market, the company would focus on its strategic intent to be a leader in sports and digital entertainment in Africa.
“As a company committed to expanding the growth of kings and kingmakers in Africa, we are thrilled to unveil our presence in Ghana and provide an opportunity for sports lovers across the country to experience #ThatBetKingFeeling.
“We see this as an exciting opportunity to positively impact and contribute further to local communities in Africa through our ongoing social responsibility initiatives. While today shows that BetKing is a strong force in Africa, currently serving over 2 million customers and still growing, it further signifies our drive as a company to improve the quality of life of individuals, and to make an impact in communities where we operate”.
On his part, Ryan Moore, Managing Director of BetKing Ghana, said: “Our vision for the Ghanaian market is to provide a trusted platform that delivers value to our customers and partners. At BetKing, we believe everyone is a king and it reflects in everything we do, specifically speaking to how we engage the communities we invest in.”
Delivering an address on behalf of the Minister of Youth and Sports, Mustapha Ussif, the Head of Policy for the Ministry, Mohammed Sannie Adams stated that: “Our ministry is focused on the development of football as a business, contributing to the national development of our communities. We want to develop the entire value chain, from playing to production and partners such as BetKing in order to achieve the progressive development of youth through sports.”
Commissioner for the Ghana Gaming Commission, Peter Mireku intimated that BetKing’s entry into Ghana is an indication that the Commission was doing something right, resulting in entrants from credible players like BetKing while stressing on the need for BetKing to fully comply with regulatory policies put in place by the government.
Alex Okyere, Managing Director of MultiChoice Ghana remarked that the partnership with BetKing provides the opportunity to explore the pursuit of digital and entertainment offerings beyond betting and broadcasting.
By Nii Adjei Mensahfio