The IFEMA MADRID international Fairs Center
Organisers of Logistics & Automation Madrid 2026 have urged Ghanaian businesses to embrace modern logistics, automation and digital technologies to improve efficiency, reduce operational costs and remain competitive in the rapidly changing global business environment
The call comes ahead of Logistics & Automation Madrid 2026, scheduled for November 11–12, 2026, at IFEMA Madrid, Spain.
The event is expected to bring together logistics professionals, manufacturers, technology companies and supply-chain experts to showcase innovations in warehouse automation, robotics, artificial intelligence, material handling and supply-chain management.
For Ghanaian businesses, the exhibition offers an opportunity to learn how technology can address challenges such as inaccurate stock records, inventory losses, delays, high operating costs and poor forecasting.
Modern warehouses are increasingly using digital inventory systems, artificial intelligence and automated processes to improve efficiency and provide real-time information on stock and deliveries.
Ghanaian companies, particularly those in agriculture, manufacturing, retail, pharmaceuticals and e-commerce, could benefit from adopting some of these technologies as the country expands its participation in the African Continental Free Trade Area (AfCFTA).
However, automation does not necessarily mean replacing workers with machines. For small businesses, it could begin with simple digital inventory and tracking systems, while larger companies could adopt robotics, automated storage and advanced data analytics.
Ghanaian technology companies also have an opportunity to develop logistics solutions tailored to African businesses, taking into consideration local challenges such as connectivity, energy supply and the needs of small and medium-sized enterprises.
The country will equally need skilled warehouse managers, software developers, data analysts, technicians and supply-chain professionals to drive the transition.
The key lesson is that Ghana does not need to copy Europe but must learn from global developments and develop solutions that work for local businesses.
The logistics revolution is already underway, and Ghanaian businesses must prepare now rather than wait until the future becomes the present.
By David Afum