KSM
Veteran Ghanaian comedian and filmmaker Kwaku Sintim-Misa, also known as KSM, says Ghana has the talent to build a strong film industry but lacks the systems to make it work, especially regarding film distribution.
Speaking on Joy Learning TV, KSM explained that Ghana is full of creative people—actors, directors, and storytellers—but the industry is not organised well enough to produce the best results.
“In Ghana, our film industry is amazing. We have all the ingredients for a great film industry, but I don’t think we have the recipe right yet,” he said. He compared it to cooking, saying we have the right ingredients, but we’re not putting them together properly.
KSM noted that some filmmakers are beginning to figure things out, but many are still struggling to find the right approach. He also said Ghana has a long way to go compared to Nigeria’s Nollywood, which has had more time and practice to grow its industry.
“Nigerians have had a longer time making films. The more they make them, the better they get. And they’ve built a system that works, especially for distribution,” he said.
One of Ghana’s biggest problems, according to KSM, is the lack of proper outlets to distribute films. He said filmmakers work hard to produce movies, but after paying for everything, they still struggle to get their films seen.
“Someone will hustle to get money, hustle to make the film, and then hustle again just to distribute it. There are no proper distribution outlets,” he said.