Abena Soreno Yankyera
Guide Radio, Ghana’s fast-growing urban radio station, a subsidiary of Daily Guide Network (DGN), will on Saturday, October 19, 2024, lead this year’s much-anticipated Pulse Influencer Awards event.
Set to take place at De Icon Event Centre under the theme, “Futuristic Fashion, AI Glamour”, the event will be hosted by 2023 Radio, Television Personality (RTP) award winner, Abena Soreno Yankyera, who also doubles as host of ‘Up and Running’ morning show on Guide Radio 91.5.
Abena Soreno is an experienced morning show host with a demonstrated history of working in the media production industry. She is skilled in radio hosting, radio presenting, radio production, news anchoring, and event planning, and doubles as an advocate for menstrual health. She holds a Bachelor of Arts (BA) in Political Science from the University of Ghana.
She will co-host with radio broadcaster and Head of Programming at 3Music, Jay Foley on the main stage. The red carpet segment on the night will also be hosted by Nadia Oppong, host of ‘Simmer Down’, alongside Laila Sharu, co-host of ‘Up and Running’ on Guide Radio.
Nadia Oppong is also a television host of ‘Business Tech Guide’ on DGN Television, a show that seeks to drive home the relevance of incorporating technology into business operations.
Laila Sharu is a newscaster on ‘The Update’ news programme on DGN Television. She also doubles as a voice-over artist and a corporate MC.
These personalities will lead this year’s Pulse Influencer Awards with perfection. The Pulse Influencer Awards has been set up to recognise and highlight bright lights in the influencer space in Africa who are building active engaged communities around their niche or craft.
According to the organisers, the African media landscape, like the rest of the world, is changing quickly.
Digital media is the new mainstream, and as such, the role of influencers in driving this change cannot be over-emphasised.
This initiative is aimed primarily at engaging the influencer communities, highlighting the most consistent and impactful creators, and ultimately also helping to strengthen the growth of digital media across Africa.
The Pulse Influencer Awards is expected to generate vast interest, engagement, and reach across social media in all the participating countries.
This year’s jury comprises of the brightest minds from across the globe who have a wealth of experience in the digital/media/partnership landscape.
They include Ali Jihami, Marketing and Export Manager at Ghandour Cosmetics Ltd, Cyril-Alex Gockel, also known as C-Real, a prominent Ghanaian rapper, songwriter, and entrepreneur and Harold Amenyah, a prominent Ghanaian film star, lifestyle, and brand influencer.
The jury was responsible for screening the submitted nominations and selecting the Top 10 nominees per category.
As anticipation grows, the big question is: who wins the Influencer of the Year?
BY Prince Fiifi Yorke