Kwadwo Sheldon
Content creator and Founder of KSS Studios, Kwadwo Sheldon, has praised EchoHouse Ghana for its immense contribution to Ghana’s creator and influencer ecosystem.
In a post on X (formerly Twitter), Sheldon stated: “One day, we’ll talk about what EchoHouse has done for Ghana’s creator economy. In my opinion, no agency in Ghana has put more money into the pockets of creators and influencers than they have!”
Sheldon’s comment has sparked conversations about the 360 creative marketing agency’s long-standing investment in Ghana’s creative arts industry.
EchoHouse, founded over 13 years ago, started as a campus magazine and has grown into one of Ghana’s leading marketing communications agencies with a strong focus on youth culture and digital influence.
The agency has rolled out several initiatives that have directly benefited creators, artists and young marketers: Through its Influencer Africa arm, EchoHouse created Creatorthon – an Influencer Africa Initiative designed as a content paradise. The platform combines interactive workshops, inspiring speakers and panel discussions on storytelling, branding and monetisation.
It also hosts exclusive mixer sessions where creators pitch directly to brands, fostering long-term partnerships and paid collaborations.
EchoHouse and The Echo Academy recently launched a paid graduate internship programme dubbed ‘The Big LEAP’. The three-month programme targets unemployed professionals and career switchers who want to transition into marketing.
Built on the LEAP principle – Learn, Explore, Apply, Progress – participants earn money while gaining experience on live client briefs across influencer management, experiential marketing and content creation.
The agency is behind some of Ghana’s biggest youth events including Tidal Rave, Ghana’s biggest beach festival, and the Around The World Food and Drinks Festival. These platforms provide jobs and performance opportunities for DJs, MCs, content creators, photographers and vendors.
EchoHouse has executed major campaigns for brands like Vodafone Ghana, Coca-Cola, Close Up and Pepsodent. Its innovative approaches, such as the Vodafone TikTok Studios at the Vodafone Ghana Music Awards (VGMA), the Coca-Cola Zero Sugar Zero Gravity Experience and Close Up’s Ride With KiDi campaign, have consistently put creators at the centre and won multiple awards at the Advertising Association of Ghana (AAG) Gong Gong Awards.
With the biggest youth network across 28 tertiary institutions and a formidable team of influencers driving social conversations, EchoHouse says its mission is to create executions that make it into pop culture while putting money in the pockets of young Ghanaian creatives.
BY Prince Fiifi Yorke