Some of the Readwide ambassadors
MountCrest University has teamed up with Readwide Limited, book publishers and distributors, to roll out a campaign dubbed ‘Read for Life” to challenge Ghanaians to read more.
The campaign, which runs on the slogan “Get caught reading”, has been officially launched at the Wesley Girls’ High School in Cape Coast. Among other things, the programme aims at encouraging every child in Ghana to build his or her own personal library of at least 20 books by the end of the year 2020.
Young people who do not have access to books would be given some books to instill in them a strong reading culture under a special initiative known as the “Library2020 Project”.
Schools, parents, the government, the media and the private sector are expected to fully support the “Read for Life” campaign and the Library2020 Project.
Each month, selected books would be announced for the reading pleasure of patrons of the “Read for Life Campaign” and a competition would be held to pick the best readers for special awards.
Two books – “Changes” and “Miss John” have been selected for the month of June and readers are encouraged to take photographs of themselves reading and then post the pictures on social media under the hashtag – “#Get Caught Reading” – to create more excitement around the programme. The campaign would be activated in various parts of the country in the coming months.
Olivia and Zara Horsham have been appointed Readwide Junior Ambassadors. The other junior ambassadors are siblings – Nana Yaa, Nana Kwaku and Nana Bonsu Agyeman.
Three outgoing executive members of the Readwide clubs in Holy Child and Wesley Girls were also selected as Readwide Ambassadors. They are Georgette Nana Yaa Tedeku, outgoing president of Readwide, Wesley Girls’ High School; Tristen Kotey, outgoing president of Readwide, Holy Child School and Maretta Ato-Sam, outgoing vice-president of Readwide, Holy Child School.
Mrs Irene Ansa-Asare Horsham, Director, Readwide Limited, who launched the campaign called on all Ghanaians to support the crusade to promote positive reading habits among the citizenry, pointing out that, “We will not succeed in this drive unless we all get involved.”