MSMPUSHER Licensed To Boost SME Customer Service


THE NATIONAL Communications Authority (NCA) has granted a cloud-based marketing platform, MSMPUSHER, licence to optimise sales and customer service for small and medium-scale enterprises (SMEs) in Ghana.

MSMPUSHER began its operations as an SMS messaging platform in 2019 with the sole purpose of putting each client’s customer at the center of every decision and providing cost-effective marketing tools to their growing number of customers and their expanding businesses.

The MSMPUSHER platform has improved sales for the various SMEs in Ghana and Africa and has expanded from an SMS service provider to an Omni-channel marketing automation platform. In addition, they have embarked on a new mission of empowering businesses to grow and achieve their goals.

MSMPUSHER has supported over 1,000 SMEs including FXKudi, Redbird, Pizzaman & Chickenman (Ceqa Ltd), B2B Loto, OrdaGH Delivery, Accra Institute of Technology (AIT), and Christ Embassy with simple but cost-effective SMS marketing tools that allow them to achieve business success.

MSMPUSHER is also certified by the Data Protection Commission of Ghana. The SMS marketing solution helps businesses to reach thousands of people in less than a minute and get return on investment (ROI).

It achieves this through their golden features of phone number validation (digital identity tools) Generating a valid contact lead and getting a higher delivery (click-through) rate can be difficult to achieve at times, MSMPUSHER’s phone number intelligence helps to validate and verify all contacts prior to sending the messages.

The SMS (click-through rate) Tracker: MSMPUSHER’s url link tracker helps in tracking SMS open rates and provide detailed analytical statistics to clients to assist them with their next SMS campaign.

Others are multiple business accounts which allow clients to be able to manage and organise records such as (campaign delivery reports, contacts & groups, and engagement on SMS campaigns as well as the cross-platform (mobile and web app).

BY Prince Fiifi Yorke