Joseph Agbeko (2nd L) and an official of Origin 8 in a handshake
ORIGIN 8 and the Joseph Agbeko Foundation are supporting the Street to Champions project, which seeks to identify individuals and companies that share the vision of transforming the lives of individuals from less fortunate communities through boxing.
Origin 8 has been appointed as the marketing communication partner for the Street to Champions project.
The integrated marketing communication firm provides a range of services, including advertising, marketing, PR, events management, market research, and creative solutions for both international and local clients.
The partnership between Origin 8 and the Joseph Agbeko Foundation will provide strategic support to boost awareness of the Street to Champions project and attract support from Corporate Ghana and other stakeholders.
The first phase of the project will involve organising a boxing eliminator event during the Easter period in 2023, with mini matches held beforehand to select skilled and talented boxers to compete in the tournament.
The top two winners will be awarded trips to the United States to train at the legendary Roy Jones Gym and Antonio Tarva Gym, and will also receive boxing training gear from Everlast.
The second phase of the project is a local tournament organised in October, which will welcome fighters from all regions to compete for bragging rights and rewards. The fight night will be held at the Holy Trinity Spa & Health Farm in the Volta Region. The Streets to Champions project will focus exclusively on amateur boxers across the country.