Telecel’s senior management team, officials of NLA and Kunim at the launch
Telecel Ghana has launched its 2026 national consumer campaign, the Telecel M’ahitti Promo, which will make three customers millionaires over the next four months.
In a departure from previous promos that crowned a single grand prize winner, this year’s campaign will award GH¢1 million each to three customers, with a new millionaire announced for three distinct months.
Organised in partnership with Kunim Global, the promotion will also reward 12,000 daily draw winners with GH¢100 each and up to 48 weekly draw winners with GH¢20,000 each, making it one of the largest consumer reward campaigns in Ghana’s telecom sector.
Director of Consumer Business, Aneth Muga, said the promo is intended to encourage greater use of Telecel’s digital ecosystem and ensure broader national participation.
“Our customers choose Telecel every day, and this promotion is our way of rewarding that loyalty in a meaningful way. This year’s is getting bigger and more digital. Instead of announcing one lucky millionaire at the end of the campaign, we are announcing three millionaires. We are rewarding customers across every region of the country, especially those who use our Telecel Cash and Telecel Play App,” she said.
Participation is free and open to all Telecel customers, who can opt in by dialling *500#, sending WIN to 500, or activating the promotion through the Telecel Play App.
Every GH¢10 or more recharge, bundle purchase or cash deposit earns entries into the daily, weekly and monthly draws, with additional entries for using Telecel Cash and the Telecel Play App.
Customers who purchase airtime or bundles through Telecel Cash receive double entries and weekly winners will be selected from all 16 regions.
Every draw will be conducted under the supervision of the National Lottery Authority (NLA) Caritas platform. Marketing and Caritas Officer at the NLA, Christiana Antwi, said the Authority will ensure transparency and compliance at every stage.
Telecel has advised customers to remain vigilant against fraud, stressing that participation is free and winners will never be asked to make payments or share their Telecel Cash PIN.
A Business Desk Report