Vodafone Ghana Unveils Grow Western Initiative

The Vodafone team at one of the community shops


Vodafone Ghana has launched its Grow Western 2023 initiative, a comprehensive programme aimed at promoting the development of the Western Region through improved healthcare, increased tech knowledge, and the fostering of community growth.

The telecommunication company aims to also reward loyal customers in the region by organizing events to honour them and intensify its commercial efforts through merchant storms, sales events, and strategic partnership with the Ghana Private Road Transport Union (GPRTU) enabling drivers to purchase fuel using Vodafone cash.

Consumer Business Director at Vodafone Ghana, David Umoh, highlighted the organization’s goal to contribute to the development of the region.

“Grow Western illustrates our commitment to the Western Region’s growth and prosperity. We believe in the power of community, and we aim to contribute meaningfully to customer loyalty, healthcare and education,” he said.

The Director also added that the Vodafone Ghana foundation will lead major health programmes in the region.

“The Vodafone Ghana Foundation will lead several health programmes under its Connected Health pillar.

‘Homecoming’ will settle hospital bills and offer free National Health Insurance cards to insolvent patients.

‘Rural Ultrasound Scan’ will help expectant mothers in remote areas to get prenatal care on time, reducing maternal mortality. ‘Healthfest’ will offer free medical screenings to prevent and detect health problems early on,” he explained.

He also added that the Foundation’s Connected Education programme will bring STEM activities to primary schools to improve learning outcomes and bridge the technology gap in order to foster a tech-savvy generation ready in the modern world.

“Vodafone’s Retail Transformation project, which has seen the establishment of Vodafone Community Shops nationwide, is also ongoing in the region. The project, which began in June this year, has already seen the successful launch of 43 Vodafone Community Shops nationwide, with another 72 in the pipeline. A total of 12 shops have been inaugurated in the region as part of the Grow Western programme,” he mentioned.

The Director reiterated Vodafone Ghana’s commitment to the development of the Western Region as he shared, that it extends beyond the Grow Western event.

“The company has pledged to ensure long-term sustainable development in the region, with plans to continually monitor, evaluate, and expand these programmes to cater to the evolving needs of the community,” he shared.

By Abigail Atinuke Seyram Adeyemi