Absa Bank Offers Customers More Digital Experience

Messrs Charles Addo and Ebo Richardson

ABSA Bank says it is offering an extensive digital product portfolio to its customers in Africa while seamlessly integrating technology and innovation into their lives.

Charles Addo, Retail Banking Director at Absa Bank Ghana Limited, commenting on this said, “Absa firmly believes in creating opportunities for our customers to help bring their possibilities to life, and empowering them to do more.

“We are proud to support them by anticipating and satisfying their financial needs through differentiated, innovative propositions and products – from chat banking (powered by artificial intelligence) to contactless payments.  As a demonstration of this, we will be sharing various customer journeys, showing how trusted digital solutions can make getting ahead simpler.”

According to Ebo Richardson, Chief Enablement Officer at Absa Bank Ghana, “The storyline also reflects the bravery, passion and Africanacity of people who overcome obstacles everyday, steadfast in what they want to achieve and who they want to achieve it for.”

Absa has brought an extensive digital product portfolio to Africa, including being among the first to fully launch WhatsApp Banking Service, Absa’s chatbot Abby. From vertical cards and contactless payments to biometric Apps and seamless business banking platforms, Absa has a digital financial solution and service offering for every life stage.

“Going forward, Absa’s focus remains on fast-lane and relevant innovation as well as the creation of insight-led, market-aligned initiatives and digital capabilities.

“Customers want real-time, convenient and friendly solutions that underpin a secure and seamless financial lifestyle and top-notch experience. Simply put, our digital solutions get things done,” says Mr. Richardson.

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