Global Media Alliance (GMA), organizer of the annual Ghana Beverage Awards (GBA), has announced that preparations are far advanced to host this year’s edition of the event designed exclusively to reward stakeholders in the beverage industry.
According to the organizer, due to the global outbreak of the Covid-19 pandemic, this year’s edition of the event would be held virtually and streamed on TV and online on June 13, 2020.
The event is under the theme, “Inspiring Excellence in Ghana’s Beverage Industry”.
This year, the organizer has introduced two new categories—Local Beverage Advertisement of the Year and International Liqueur of the Year.
According to them, the addition of the new categories is to acknowledge feedback from stakeholders, particularly consumers who have been instrumental in the nomination phase, adding that the Local Beverage Advert of the Year Award goes to the brand in the year under review that is enjoying massive public appeal with its creative publicity.
The Chief Executive Officer of GMA, Mr. Ernest Boateng, said “We have all been advised by the President to adhere to all the social distancing protocols and other directives, which will help us to control the spread of Covid-19. As an organization, we have found a way to go ahead to celebrate excellence in the beverage industry while adhering to all the recommended directives without endangering lives; this is why we have decided to organize the awards virtually.”
“The virtual awards will still maintain the world class standard our patrons and stakeholders are used to, without losing the prominence and prestige associated with it,” he added.
The Ghana Beverage Awards is organized by GMA. Supporting partners are the Food Research Institute (FRI) under CSIR, Ghana Tourism Authority (GTA), Consumer Protection Agency and the Food and Beverage Association of Ghana (FABAG).