Ms Ethel Sarkodie
THE MANAGING DIRECTOR of Engsi Property, Ethel Sarkodie, has called for an increase in women’s participation in Ghana’s real estate industry.
According to her, women were severely under-represented in the industry especially in top-notch roles.
In an interview with this paper, Ms Sarkodie said that Ghana’s real estate industry was a male-dominated arena, as compared to other countries, and therefore, that made it difficult for women to hold senior roles or even head projects in the industry.
She said, “Naturally, women possess the knowledge, expertise, professionalism, and personal abilities to make great real estate agents; but owing to our industry being a male-dominated one, women’s involvement is minimal”.
Ms Sarkodie therefore charged businesswomen to develop greater interest in the industry, saying that, Ghana was considered to be one of the most profitable and business-growing countries on the African continent.
She reiterated that even though the real estate industry was a male-orientated arena, women could make a fortune, by establishing real estate businesses, whether as real estate agents or as investors, provided they would follow the necessary guidelines of the industry.
She highlighted that “Women establishing their estate firm, would create avenues enabling other women to prove their worth, but this comes with a lot of difficulties and challenges. With good guidelines and plans about the industry, you can build a unique brand and stand out amongst the rest”.
Ms Sarkodie called on stakeholders to create the necessary environment in order to accommodate more women into Ghana’s real estate industry, in order to increase women’s involvement.
BY Prince Fiifi Yorke