A scene from the advert
A groundbreaking ad teaser shot in Ghana for the National Football League (NFL) in the US was unveiled at the Super Bowl, an event that captivated audiences worldwide on Sunday, February 11.
In a move that surprised and delighted viewers, the NFL chose Ghanaian soil as the backdrop for its latest ad, seamlessly blending cultural elements and local settings into the captivating footage.
The teaser, spanning 2 minutes and 30 seconds, carried a poignant message: “Your dream doesn’t have to be a dream anymore. It doesn’t matter where you’re going, as long as you’re born to play.”
The ad follows the journey of Kwesi, a young NFL enthusiast from Accra, Ghana’s bustling capital, whose passion for the game transcends geographical boundaries. Despite being physically present in Accra, Kwesi’s heart and mind soar to greater heights as he envisions himself on a major stage, pursuing his football dreams.
Throughout the teaser, Kwesi is depicted racing through market squares, leaping over fences, and manoeuvring through narrow gates, all in pursuit of his dream of crossing the borderline.
Adding star power to the already captivating scenes, the ad features cameo appearances by three of the NFL’s top stars -Saquon Barkley, Justin Jefferson, and Cameron Jordan.
Airing the ad during the Super Bowl, the NFL highlighted that its 2024 commercial marks a significant milestone in its global initiative to reach athletes everywhere and make their football dreams come true.
This groundbreaking ad not only showcases the talent and potential of athletes in Ghana but also underscores the universal appeal and impact of football as a sport transcending borders.