Unifa Brothers Ghana Ltd, the company behind popular Leap and LYZY tomato pastes, has officially launched a spicy new sauce to its product family, the LYZY Shito Hot Pepper Sauce.
The launch, held on Monday, April 7th, 2025, at Alisa hotel in Tema, Accra, was a well-organized evening event full of music, excitement, and celebration.
Guests arrived for registration before the program kicked off with opening remarks by Mr. Stephen.
The Marketing Director of Unifa Brothers, Mr. Kingsley Kudoto gave an inspiring address, explaining the company’s growth and mission behind the launch.
He emphasized that LYZY Shito was made using only locally-sourced ingredients.
“We are committed to supporting the local market. Our ingredients are 100% Ghanaian, and we’ll continue to rely on local sources to meet customer needs,” he said.
Mr. Kudoto also revealed that LYZY Shito had been in development for over a year and a half. During that time, the company worked hard to test the product’s packaging and shelf life.
“We ensured it doesn’t leak, stores well, and is easy to use,” he added.
He further announced the upcoming release of another product, LYZY Abɔbi, expected to hit shelves in two months.
Mr. Kingsley Kudoto, further gave an insightful presentation on the sauce’s unique benefits and flavor.
“Our unique recipe is made from natural, heart-friendly ingredients, with less oil, no artificial preservatives, and a rich blend of spices, giving you a delicious, guilt-free experience.
“Lyzy Shito has a superior Taste. A perfect balance of heat, spice, and umami. Lyzy Shito is low in cholesterol, made with fresh, nutritious ingredients,” he highlighted.
Customers and industry stakeholders shared their excitement during a testimonial session, led by Mr. Hayford, a valued customer representative. Many praised the sauce for its bold flavor and convenient packaging.
Later, Mr. Tony Lei, Operations Director and General Manager, spoke on the company’s distribution plans.
“We’ve worked tirelessly to ensure LYZY Shito adds exceptional value and will make a meaningful impact in the market. But this is just the beginning,” Mr. Tony Lei stated.
He encouraged everyone present, from clients and partners to staff, to support LYZY Shito.
“The success of this launch depends on all of you, our sales team, partners, and clients—who will help us take it to new heights.
With your support, I’m confident LYZY Shito will exceed expectations and strengthen our relationships with customers, paving the way for even greater achievements.
As a special offer, we’re providing an exclusive discount for early orders,” he announced.
The event ended with media engagements, a Q&A session, and a dinner party; marking LYZY Shito’s entry into Ghana’s competitive market space.