Vodafone executive managers standing by a dummy scratch card.
Vodafone Ghana has launched its ‘Yee Twi Kor Reloaded promotion to reward customers with the ultimate winner expected to take home GH¢150,000 after 90 days.
Under the ‘Yee Twi Kor Reloaded’ promotion, Vodafone customers who buy airtime, make calls, send SMS, browse the internet or purchase bundles will stand the chance of winning various prizes.
Agnes Emefa Essah, Marketing Director of Vodafone Ghana, said ‘Yee Twi Kor Reloaded’ is a new and expanded promotion, which has been designed to reward more Vodafone customers for their loyalty over the years.
“Similar to last year’s promotion, customers will notice that our recharge cards on the market have two scratchable panels with opaque latex covering.
The first scratchable panel will have the top-up pin and the second panel will have the hidden prize which when scratched reveals what the customer has won,” she said.
The Head of Vodafone Marketing further noted that airtime winners will see another 14-digit pin number on the second panel behind their scratch card which they have to recharge their phones with the second pin to redeem their airtime reward instantly.
“Again, customers, who win cash, will have their prize monies delivered to their phones through Vodafone Cash. In order to ensure that the cash prizes are paid to the actual winners, they need to recharge their mobile phones with the airtime on the scratch card.
They can then withdraw the cash at any Vodafone Cash agent nationwide or register their Vodafone Cash accounts and be able to buy airtime with their prize money,” she stated.
She said prizes worth over GH¢2.5 million will be given to over 730,000 customers during the 90-day period, adding that customers can continue to build points for the race to win the monthly cash prize of GH¢30,000 and ultimate cash prize of GH¢150, 000 at the end of the 90 days.
Yolanda Cuba, CEO, Vodafone Ghana, in her remarks, reiterated the commitment of the telecom giant to providing its customers with new and amazing experience.
With the success of last year’s promotion, Vodafone customers will join the telecom company on its journey to impact more lives, she indicated.
“Going forward, our strategy is to provide unmatched customer experience and ensure that our customers are empowered to become all they want to be based on the platform we provide,” she said.
By Jamila Akweley Okertchiri