Apple Music recently announced the latest featured artiste in its Africa Rising artiste development programme as Ghanaian singer-songwriter and producer, Amaarae, born Ama Serwah Genfi.
“It’s amazing to be selected by Apple Music as their Africa Rising artiste. The love and support the album has received from the Apple Music family has been incredible to say the least. I am truly honoured and can’t wait to share this milestone with my Angel Army, who I know, will be just as elated as I am. I look forward to a successful campaign!” Amaarae said.
Raised between Ghana, Georgia, and New Jersey, Amaarae’s cross-cultural experience is the driving force behind her deeply experimental ethos and emotive writing style, with her West African heritage at the core of the music she makes.
After dropping her scene-changing, self-released EP, Passionfruit Summers (2017), Amaarae capitalised on her burgeoning success with the rip-roaring Spend Some Time which featured Wande Coal and the sleeper hit Like It, that established her as a social media trendsetter.
Her recently released 14-track debut album, The Angel You Don’t Know, draws on a myriad of genres from Afro-fusion to pop-punk to progressive house to neo-R&B, and garnered global recognition from publications like Pitchfork, The Guardian, The New Yorker and Clash Magazine because of its unique vision.
The latest music from Amaarae, along with the next generation of African superstars, is available now on the Apple Music Africa Rising playlist.
Apple Music’s Africa Rising is an exclusive artiste development programme and companion playlist geared towards identifying, showcasing and elevating rising talent and introducing the next generation of African superstars. Africa Rising will see Apple Music select six artistes every year who will each receive a minimum of two months of editorial support across the Apple Music platform including the new Apple Music 1 radio station. Previous Africa Rising artistes were Omah Lay, Manu WorldStar and Tems.