Gaurav Bisaria
ARISTON, THE leading international brand in the Ariston Thermo Group, has premiered its global campaign ‘The Ariston Comfort Challenge’ in Ghana.
The Ariston Comfort Challenge focuses on ensuring that thermal comfort would reach all parts of the world.
Speaking during a virtual media parley held recently, Gaurav Bisaria, Director, Central Africa, Ariston Thermo Group, explained that a safe and sheltered house, heated and provided with hot water for maximum comfort, even during polar winters, would have not been possible without the company’s commitment to quality.
Bisaria noted that the success of the Ariston Comfort Challenge ‘Greenland Mission’ was another proof of the company’s core value of superior quality, which could be seen in the efficiency of the output of the product even in the extreme weather condition.
“The Ariston Group is a global leader in thermal comfort solutions for domestic, commercial and industrial spaces and ‘The Ariston Comfort Challenge – Greenland Mission’, is a campaign that makes us very proud as it testifies to our commitment to product quality in the quest of bringing comfort to everyone, even where it seems hard or impossible to find. Our new breed of water heaters introduced into the Ghanian market will help us embrace a completely new and different way to bring our purpose and mission to you,” he said.
Bisaria explained that for the team of scientists to carry through their mission of collecting and examining samples in Disko Island, they needed an innovative infrastructure to act as a stable base against the icy island.
Ariston rose to the challenge and selected three of the best installers from all over the world, who accepted to dive together into the unknown to deliver and assemble a warm and innovative modular home specifically developed as an energy-efficient, sustainable solution able to endure the most extreme climate conditions.
He said through the challenge, Ariston sought to demonstrate how through its dedication to product quality, Ariston products continue to meet the high expectation set for them even in the harshest conditions.
The Ariston Comfort Zone, an innovative modular home, was shipped to and assembled—for the first time— in Disko Island, Greenland.
A business desk report