Management of Origin8 pose with Central University students
Students from the University of Education, Winneba (UEW) and Central University College, have visited Origin8 Limited as part of activities to acquaint themselves with industrial practice.
The students from the Department of Graphic Designs, UEW and the Marketing Students Association from Central University were last week taken through the working procedure of an integrated marketing communications company.
The UEW students, who were the first to visit, were taken through how the various departments of the company function to develop advertising campaigns.
The Marketing Students Association from CUC visited the following day and were also taken through the work processes in the organisation.
Welcoming the students on both days, the Chief Executive Officer (CEO) of Origin8, William Ansah, said the company is always willing to share its 20 years of industry experience with students to enable them appreciate the dynamics of the industry.
“We are always happy to receive students from any university who are willing to learn from us. These visits broaden their horizon while in school and also helps them know what to do even before completing their programmes,” he added.
According to the CEO, Origin8 will continue to serve as a knowledge hub for students in the country “because we have built a strong brand for the past 20 years and continue to remain relevant in the industry.”
The students were later taken through series of presentations by the creative and client service departments on what they do.
According to the Creative Coordinator, Moses Okai, Origin8’s creative philosophy is anchored on the 4Ws and these drive the team to develop their creative materials.
Mr Okai educated the students on how the 4Ws inspire their creative thinking and direction.
According to him, creativity is essential in any advertising campaign, adding that working in an advertising agency such as Origin8 would help anyone unearth his/her potential and creativity.
Head of Client Service, Mavis Donkor, also educated the students on the role of the client service team.