Small and Medium-Scale Enterprises (SMEs) in the country have been advised to position themselves to attract the needed investment to stimulate growth and create jobs.
Head of SMEs at the Vodafone Business Solutions (VBS), Jerry John Quashie, who made the call, said the business environment is not static and that good planning process would deliver the best results if small businesses could make good use of dynamic tools and ICT that reflect real-time business condition.
He revealed this while speaking to the media on the sidelines of SME fair and interactive session in Kumasi, organised byImagine8 Company Limited as part of the SMEGA Interact project.
The session was sponsored by the Vodafone Business Solutions (VBS), a specialist unit within Vodafone Ghana that caters for SMEs, corporate organisations, public sector and global enterprise.
According to Mr. Quashie, small and medium businesses need motivation to address the present challenges of lack adequate funds, intuitive business decisions and profit-driven performance.
He stated that VBS was set up to assist SMEs with access and share information that drive efficient operations while positioning them to attract investment.
Richard Norgah, a senior officer at Imagine8 Company Limited, said the programme was to provide a platform for business engagements among SMEs and stakeholders and also to share new business ideas with SMEs, financiers and impact investors.
He disclosed that the aim was to equip SMEs with new trends and strategies.
He explained that the SMEGA Interact was a unique regional social intervention programme designed to connect with 1,000 plus SMEs throughout the 10 regions of the country and engage the participants in the each regional interaction.
“It is a free interactive training and awareness raising programme designed to position businesses to attract investment,” he disclosed.
From Ernest Kofi Adu, Kumasi