‘Reduce Prices On Dec 21 To Help Boost Patronage’

Emelia Arthur

 

As most people in Ghana today figure out ways to deal with the overwhelming financial crisis facing our nation, made-in-Ghana campaign ambassador and gospel singer, Ms. Emelia Arthur, says one of the key means to ease the strain is for all to patronise made-in-Ghana goods and services.

According to the gospel act who also hosts the Ghana Kitchen programme on Homebase TV, it is time for everyone to move beyond empty rhetoric and practically embrace the produce of our own sweat and toil to save ourselves from some of the anguish we are now experiencing.

As a first step toward encouraging everyone to grasp the made-in-Ghana spirit, she has appealed to all dealers in made-in-Ghana goods and services throughout Ghana to reduce their prices on December 21, 2022.

To her, such an action would be a massive demonstration of goodwill to enable the populace exhibit support for made-in-Ghana stuff.

“We must acknowledge the fact that freedom also entails some amount of sacrifice. We are all crying about the hardship in the system now so this is a humble appeal to dealers in locally-made goods and services to reduce their projected profits for December 21, even if by a small margin. That can help whip up the interest of our people to go for what’s ours on the day,” Ms. Arthur pointed out in an interaction with the media.

“We have adequate substitutes for many of the things we import. So let’s help create the condition for our people to patronise local goods for the countless economic benefits we stand to gain from such an action.”

Ms. Arthur pleaded with Ghanaians to cook and consume their favourite Ghanaian dishes on December 21.

Ms. Arthur also requested all to join hands with her to make December 21 every year a made-in-Ghana day.

“The various media outlets have daily spots for different programmes. My plea with each of them is to highlight the point for dealers in made-in-Ghana goods and services to reduce prices on December 21 and also for everyone to patronise made-in-Ghana food and clothing on the day,” she stated.

 

By George Clifford Owusu