MD/CEO of mediaReach OMD, Tolu Ogunkoya (left)
MediaReach OMD, leading media agency in West and Central Africa, in partnership with Facebook, has launched a custom e-learning initiative as part of its regional development programme.
The programme places emphasis on how inspiring teams can fully leverage Facebook’s growing product portfolio to drive greater results for their clients.
The initiative is part of OMD’s strategy across the region which is focused on moving the company from a reliance on purely ‘transactional media’ to delivering ‘marketing performance’ for their clients.
The programme titled, “OMD Facebook Challenge” was a custom learning path within Facebook Blueprint programme spread over two months, offering three levels of product immersion (Basic, Intermediate and Advanced).
The programme was designed to further accelerate OMD’s delivery of innovative solutions via the Facebook and Instagram platforms and drive further beta tests both locally and regionally.
As a result of this effort, over 60 staff of mediaReach OMD across West & Central Africa, have been trained and completed Facebook Blueprint eLearning Programme.
At the end of the exercise, two staff members were selected based on stringent criteria for Facebook’s Agency Ambassador programme – a three-day intense learning & immersion into all things at Facebook in Dublin, Facebook’s EMEA headquarters in September 2016.
As part of Facebook’s increasing focus on Ghana with the visit of Facebook’s senior officials earlier in the year, this Agency Ambassador Programme was first rolled out in Africa in the first quarter of 2016 and was eventually extended to other markets in the world.
mediaReach OMD was then chosen and went for the programme in South Africa.
The Agency Ambassador programme aims to equip valued agency partners with skills and information needed to make the most of the Facebook platform.
Nitinchandra Nandekar, MD, mediaReach OMD said, “Our global learning and developing culture cascades into our local markets; we train our talent on an on-going basis, through local initiatives and regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and Raise our Game.”