The MTN team in a pose with Georgina Fiagbenu, PR Discovery of the Year
MTN, the leading telecommunications company in Ghana, has won three awards at the 5th Institute of Public Relations (IPR) Excellence Awards held in Accra.
For the second consecutive year, the telecommunications leader was adjudged the PR Organization of the Year in the telecommunication sector.
In addition, MTN’s Heroes of Change CSR programme won the Best Community Relations Programme of the Year while the Senior Manager for its Corporate Communications Department, Georgina Asare Fiagbenu was adjudged PR Discovery of the Year.
Commenting on the awards, the Corporate Service Executive of MTN Ghana, Cynthia Lumor said, “MTN is very excited to receive these awards which reinforce the company’s interest in implementing creative ways of communicating with its stakeholders.”
“MTN Ghana considers Communications and Public Relations very critical to its business growth and sustainability. This is why the company continues to implement strategies that will enable it build goodwill among all of its stakeholders.
“MTN is a successful African story and it will continue to grow through the implementation of consistent, strategic and creative Public Relations and other initiatives, she said.
MTN won the highly coveted PR Organization of the Year award based on the effective and well-executed PR strategy used to communicate during the Mobile Money month.
Currently, the subscriber base has grown to approximately 7.8 million registered customers, with over 48,000 Mobile Money agents performing over 40 million transactions monthly across the country.
The Heroes of Change programme was also awarded for its ability to unearth, celebrate and support people, who have improved livelihood in their communities.
Under the MTN Heroes of Change programme, MTN shows its commitment to the socio-economic development of Ghana by helping to improve lives through sustainable social interventions in the areas of health, education and economic empowerment.