Guinness Ghana delegation with President Mahama and other government officials
Guinness Ghana Breweries PLC has announced a three-year strategy centred on investment, capacity development, sustainable sourcing, and local talent growth, as part of efforts to build on its 65-year legacy in the country.
The plan was unveiled when a delegation from Guinness Ghana, led by the Board Chairman, Dr. Felix Addo and new Managing Director, Frédéric Feraille, paid a courtesy call on President John Dramani Mahama at the Jubilee House.
The visit also marked the company’s recent strategic transition to majority ownership under the Castel Group, which operates in 22 African markets.
Mr. Feraille, introducing himself and the leadership team, said Guinness Ghana remains committed to producing quality beverages for the Ghanaian market while strengthening its long-term role as a driver of jobs and industrial growth.
“Our focus for the next three years is clear – investment, capacity development, and deepening our legacy as a trusted total beverage business. We will continue producing beverages of the highest standard for Ghana, while creating opportunities through local talent development and sustainable sourcing,” he said.
According to him, currently, over 63 percent of Guinness Ghana’s raw materials are locally sourced, directly benefitting more than 30,000 farmers.
Mr. Feraille stressed that the company intends to increase this figure, further strengthening agricultural value chains and empowering rural livelihoods.
He also expressed appreciation to government for initiatives such as the sliding-scale tax incentive that encourages local raw material use.
At the same time, he urged stronger enforcement against illicit trade and parallel imports, warning that they undermine legitimate businesses and limit value creation in the sector.
President Mahama acknowledged that the challenge of illicit trade goes beyond Guinness Ghana, affecting the wider beverage industry.
He assured the delegation that government would intensify enforcement by working closely with the Ghana Revenue Authority on joint seizures, intelligence-sharing, and visible crackdowns to deter offenders.
The Board Chairman, Dr. Addo, congratulated the President on his recent electoral victory and praised his leadership, citing highlights from the President’s September 10 engagement with the media.
He emphasised that Guinness Ghana, under Castel’s majority ownership, is well-positioned to contribute meaningfully to Ghana’s economic transformation.
Reiterating the company’s long-term vision, Mr. Feraille noted that Guinness Ghana aims to scale operations, safeguard jobs, and build a stronger, more sustainable presence in the market.
“Every bottle we produce carries more than beverages; it carries livelihoods, families, and the promise of Ghana’s progress,” he said.
A Business Desk Report