Abeiku Santana
Popular radio and television personality, Gilbert Abeiku Aggrey, popularly known as Abeiku Santana, has been unveiled as a brand ambassador for the Adom Group of Companies, one of Ghana’s leading real estate developers.
The partnership would see the 2021 Radio and Television Personality Award winner become the new advertising face for the Adom Group, whose subsidiaries include Adom City Estates, Adom Heights, Ace Heights, Adom Charity, Blessed Adom Trading, and Orel City.
Dr. Bright Adom, the Chief Executive Officer of Adom Group of Companies, during the signing of the partnership, said bringing Abeiku Santana on board was targeted to inform low-income earners about the affordable housing units available to them.
“We know the housing deficit is in excess of two million, and it has been prevalent for a very long time, so we at Adom City are poised to bridge the housing deficit gap, and plan to build about 5000 homes in the next five years.
“To be able to achieve this target, we thought about the need to bring on board Abeiku Santana to spearhead this campaign about providing affordable homes to low-income earners,” he said.
In his speech, Abeiku Santana expressed gratitude to Adom Group of Companies for the opportunity to be a part of the well-established brand, and expressed his desire to add more value in the coming years.
“For it is a great opportunity for me and a privilege to bring onboard my expertise in the area of marketing to inform Ghanaians, especially the middle-class group, as to the affordable packages being offered by Adom City.
“We all know the stress that goes with building a house in Accra, but with Adom City, you have a dependable and trustworthy partner where you can get affordable homes,” he said.
Rev. Opoku Adjei, Managing Director for Adom City, said his outfit had over the years carved a niche as one of the affordable bracket estate developers, adding that it looked to reach more low-income earners with this partnership.