FA President (4th R) with some of the Asempa Sports team and other participants. INSET: The facilitator addressing the gathering
Elite clubs in the country in collaboration with the Asempa FM Sports Desk have held a seminar to discuss how teams can stay relevant and secure sponsorships from the corporate world.
The maiden seminar served as a capacity building for clubs in the country.
Clubs who signed up for the programme were taken through subjects on how to strategically brand themselves and attract sponsorships.
Programme facilitator Dr. Ike Tandoah implored the clubs to develop channels on how to engage their supporters on constant basis.
He also insisted getting a database for the supporters is key in their quest to stay relevant at all times saying, “I was sad when clubs failed to take advantage of the COVID-19 era because I was expecting them to redesign themselves and engage their fans because there was no football.”
He added, “In the era where we are in now, proper branding and engagement of fans is key in everything.
“I am impressed with how Great Olympics are engaging their fans and everybody is happy regardless of your affiliation and it makes the Premier League attractive but most Communications Directors of clubs don’t know this.
“Build a brand that will help the club to attract sponsorships from the corporate world and that is what the clubs must do.”
President of the Ghana Football Association (GFA), Kurt Okraku, Ike Tandoh, Club PRO’s, among other football stakeholders were present.
Representatives from the Sports Ministry as well as media personalities were also present at the seminar.
From The Sports Desk