James Dadzie receiving his car from Aneth Muga
A Kumasi-based second-hand goods trader, James Dadzie, has won a brand-new Hyundai Creta, the grand prize in the 13th cycle of Telecel Ghana’s bi-annual SMS trivia campaign, the Dream Car Promo.
The grand prize presentation, held at the Kasoa New Market, amid an atmosphere of music, fanfare and cheers, drew large crowds who gathered to witness the latest winner receive his car.
The visibly emotional Dadzie could not contain his excitement after receiving the keys to the car.
“I am very excited. I still can’t believe I am driving home a brand-new car, all because I stayed active by answering the questions daily. This is truly a dream come true, and I thank Telecel for making it possible,” the father-of-two said to loud cheers from the audience.
“The Dream Car promo is authentic, and everyone should join to participate because they could also walk away with a brand-new car like I just did,” Dadzie said with excitement.
The initiative is supervised by the National Lottery Authority (NLA) on their Caritas Lottery platform, ensuring transparency, integrity, and fairness in the conduct of the subscription-based SMS trivia. The 13th cycle ran from February 2025 to July 2025.
Congratulating the winner, Telecel Ghana’s Director of the Consumer Business, Aneth Muga, reiterated the telco’s commitment to rewarding customer loyalty.
“We are thrilled to celebrate another deserving winner in our Dream Car Promo. This campaign reflects our promise to give back to the people at the core of our business. It’s about rewarding engagement and loyalty, as well as creating opportunities for customers. We encourage all Ghanaians to join as anyone might be our next big winner,” she said.
With each cycle running for six months, the 14th cycle of the Dream Car Promo began in August and is set to end in January 2026. As one of the most rewarding customer engagement campaigns in Ghana’s telecom industry, the Dream Car promo demonstrates Telecel’s commitment to innovation, customer delight, and long-term value for its customers.
A Business Desk Report