Adiza Ibrahim addressing the press
ELECTROLAND GHANA, one of the country’s leading consumer electronics dealers, has announced significant price reductions across its product range nationwide in response to the sustained appreciation of the Ghana Cedi against major foreign currencies.
Addressing journalist at a short press announcement in Accra, Head of Marketing and Media Relations at Electroland Ghana, Adiza Ibrahim, highlighted the company’s dedication to passing on forex benefits to customers, showcasing its commitment to being a responsible and customer-centric business
“Some few weeks ago we launched the Electroland Cedi ‘Apicki’ promotion, and today we are re- launching it with double offers. We have had to do this because we realise that the cedi keeps appreciating towards the foreign currencies.”
“And so on top of the initial ‘Apeki’ promotion we launched recently, we have introduced on top of that particular discounted prices you saw some few weeks ago, and we want all our stakeholders to know this is what we are doing,” she said.
Adiza Ibrahih emphasised that the initiative reflects the company’s compliance with the government’s directive to pass on benefits from the cedi’s appreciation to consumers.
She explained that exchange rate fluctuations impact pricing, and Electroland Ghana has already reduced prices two weeks prior, with further discounts added on top. She added that the promotion applies to various brands, including Samsung, TCL, and NASCO, benefiting customers of the leading consumer electronics company.
Adiza Ibrahih further warned against fraudulent acts saying, “We call on our faithful loyal customers not to make any mobile money payment to unauthorized dealers who may demand money from them. Walk to our showroom for your product or visit our official social media handles and do your due diligence.”
BY Prince Fiifi Yorke