Experts Discuss Environmental Issues At GROHE X Summit

Jonas Brennwald, Leader, LIXIL EMENA


GROHE leadership, experts, researchers and business leaders came together to discuss the numerous social, economic and environmental issues we face today.

The first day of the three-day event focused on the question of when we call a place home, as well as looking at how our homes have evolved and will evolve in the future.

“Water is the basis of life and our shared passion – and it needs protection, now more than ever”, said Jonas Brennwald, Leader, LIXIL EMENA, as he welcomed the viewers, guests and experts to the GROHE X digital experience hub, where the digital event took place.

Finnish researcher and advisor on future thinking, Elina Hiltunen brought numerous techniques and all her knowledge to the important question of how we can anticipate the future to find a better way forward.

Leader Market Research, LIXIL EMENA Katrin Franzen-Löhning with others discussed trends, consumer behavior and scientific research on the matter.

Katrin Franzen-Löhning concluded, “There is a higher need for relaxation and conscious me-time; and when we look at sustainability, it’s not a trend any longer. It is really an obligation for all of us. Consumers look for products that save money and water.”

In the event’s first masterclass entitled “Adapted to our needs: Interior design and products for new spaces” LIXIL experts Patrick Speck, Leader LIXIL Global Design EMENA, and Carina Buhlert, Leader LIXIL Global Design Brand Environment,discussed the needs and forces that drive changing consumer expectations.

For GROHE, the megatrends that determine these drivers are urbanization, sustainability, and health and wellbeing. In fact, many of the current trends in interior design can be traced back to the workings of these forces.Both Carina Buhlert and Patrick Speck explained that “GROHE tries to reflect a personal and ever-growing individuality and style within its product portfolio, with different finishes, sub-brands and technological innovations. Through our products we want to empower that sense of belonging – because in the end home is a feeling.”

A Business Desk Report