Jim Baiden
Fidelity Bank, a privately owned bank, has unveiled an exclusive value-driven campaign dubbed, ‘Switch & Smile.’
The ‘Switch & Smile’ Campaign aims at making salary accounts attractive and valuable, and will run from August to October 2018.
It also offers great benefits to people who already have their salary accounts at Fidelity Bank and those who switch their salary accounts to Fidelity Bank or even those who open new salary accounts at Fidelity Bank.
According to Jim Baiden, Managing Director of Fidelity Bank, ‘Switch & Smile’ Campaign is targeted at salaried workers across the country and has additional benefits like salary overdrafts, auto loans, mortgage loans and consumer asset finance loans.
Customers, who switch their salary accounts to Fidelity Bank and new customers, who open new salary accounts, will benefit from a bigger loan ticket processed in two days.
Mr Baiden said to add to the excitement of this campaign, huge discounts from Fidelity Bank’s lifestyle partners awaits customers who switch their accounts.
He explained: “We want to give more value to salary account holders and therefore those who switch their accounts to Fidelity Bank can enjoy loans as much as GH¢200,000 in two days with no processing fee. We will also make you smile more by giving you up to GH¢50,000 life insurance cover with no premium.”
He said that “customers who Switch to Fidelity Bank can be assured of the high security of their salary deposits, as they will be dealing with a local bank with world-class standards. At Fidelity Bank, we are proud to say that we have one of the best Capital Adequacy Ratios in the industry as well as the best liquidity ratio.”
The main focus of Fidelity Bank, he added, is to keep customers smiling and provide them with more purchasing power to cater for their needs.
A business desk report