The staff engaged in the clean-up exercise
Staff of L’Oréal West Africa in Accra have undertaken a clean-up exercise at the La Beach as part of this year’s edition of their annual charity drive, ‘Citizen’s Day’.
Since 2010, L’Oréal has mobilised its staff on ‘Citizen’s Day’ to devote one working day in a year towards making a difference in communities across the markets they operate in.
This year’s clean-up exercise is in line with Ghana’s environmental sanitation policy which calls for community participation in ensuring good sanitation for all citizens.
Speaking to the media during the clean-up exercise, Sekou Coulibaly, General Manager of L’Oréal West Africa, said, “It’s an honour for us to contribute to the beautification of this iconic beach. As practitioners of beauty here at L’Oréal, the focus of this year’s ‘Citizen’s Day’ drive is especially fitting, as it exemplifies our commitment to contribute to the aesthetic values that make us great as a people both on the inside and out.
He added, “We are proud of the difference we have made in lives over the years as a result of the ‘Citizen’s Day’ initiative and look forward to more years of giving back.”
Over the years, communities in over 70 countries have benefitted from the ‘Citizen’s Day’ drive, with more than 28,000 volunteers taking part worldwide.
By Jamila Akweley Okertchiri