Mudi Africa
With a career spanning over 20 years in Africa, Nigerian designer Mudi is, no doubt, a force to reckon with. He still remains one of the unique go-to brands on the African continent.
He has been able to carve a niche for himself in the industry through sheer hard work, diligence and consistency, so much so that he has since become a household name in Nigeria and abroad.
Mudi’s authentic men’s line can be found in chains of shops in Nigeria, Ghana, Kenya, South African and other parts of the world. He is currently celebrating 10 years of bringing the lines to Ghana. As part of the celebration, he will be showcasing at this year’s Rhythmz On Da Runway on Saturday August 31.
In this interview, Mudi spoke about career, his 10th anniversary celebrations in Ghana and the upcoming fashion by KOD in Ghana.
Why have you chosen fashion as a career option?
I am an artist (natural), so I decided to pick fashion designing as an avenue to express myself.
Where did you get the inspiration from?
I get inspiration from what I do every day and also listening to pure African music.
Is it difficult to be a fashion designer?
It is not difficult to be a fashion designer provided you are gifted in terms of creativity and good training.
How has the fashion industry evolved since you established Mudi some 20 years ago?
The fashion industry is evolving and I must keep thinking. The brain can give you a lot of challenges.
What do you think has been the key to your relevance to the African fashion landscape over the past 20 years?
I have been able to stay relevance because I think a lot to be able to come out with new ideas.
What have been your biggest feat and learning experiences across the past years as a fashion designer?
My biggest feat is the ability to remain focused in spite of challenges and distractions.
Can you share one of your most memorable collections to date?
It is difficult to pinpoint most memorable collections, but one thing I know for sure is that Mudi brand is touching life, which for me, is more than monitory gain.
What are the defining characteristics of your work – what sets it apart from the rest?
What set me apart is the ability to create designs that reflect the Africa look with a modern twist.
How do you walk the line between being unique and having commercial appeal?
I have also been able to maintain high quality of the clothes I make in terms of design, fitting and finishing.
How long has Mudi been in Ghana, and can you tell us more about the brand with regard to Ghana?
Mudi Africa has been in Ghana since 2009 (August). The brand has done so well based on feedback from clients and friends.
How does culture affect your creative process?
The diverse nature of Nigeria has been another source of inspiration. The beauty of it all is that fashion design speaks a language. It is universal.
You are advertised as one of the biggest designers to showcase Rhythmz On Da Runway. What went into that decision?
It happens that the fashion show, Rhythmz On Da Runway, is coming coincidentally with my 10th anniversary in Ghana, so when my friend and brother, KOD, approached me about the fashion show, I just keyed into it because it will be an avenue to also showcase what I have inside me.
What should we look up for on Rhythmz On Da Runway?
People should look up to Mudi showcasing expressive and also wearable clothes.
Who is Mudi? Tell us about yourself.
My name is Clement Mudiaga Enajemo. Mudi is from my middle name, Mudiaga. I studied Fine Arts in school and with the passion for fashion and ability to create, approach and establish tailors for proper training and how to cut and know good stitches.
What advice would you give young designers?
My advice to upcoming fashion designers is that to be creative, have passion for the job, have the drive and above all, be disciplined.
By Francis Addo