David Afflu (First from left), Business Unit Director of PZ Cussons Ghana Ltd and some members of staff unveiling the promotion
PZ Cussons Ghana Limited has launched what it calls ‘Buy and Fly’ promotion for its loyal patrons.
According to the market leader in the antiseptic liquid industry, the promotion, which commenced on September 13, 2018 until December 13, 2018, would cover two of its key products- Carmel and Carex brands.
Launching the promotion in Tema last Thursday, Hafsa-Rimantha Arthur Head of Brand Development and Activation, PZ Cussons Ghana, said they expect to hold weekly draws live on air to select the winner of a trip for two to Dubai, as well as hampers.”
She said patrons must purchase any Camel or Carex product, scratch the panel on the product and text the numeric code to short code 1393 free of charge.”
“The consumers whose numbers are randomly drawn in the weekly draws will be asked two specific questions about Camel/Carex, and if they answer them correctly then they will win an all-expense paid trip for 2 to Dubai for five days,” Ms Hafsa-Rimantha said, adding that the trip is expected during the second week of January 2019.
She said “brand loyalty cannot be taken for granted in a versatile business environment such as the one we find ourselves in. As market leaders your three key strategies for sustainability and growth include reward and maintain loyalty by remaining relevant, recruit new users into the category through brand appeal and growth through innovation, over the years, we have consistently executed various promotions designed to reward our loyal consumers.”
She added that “the Camel Buy and Fly promotion is literally taking a bus load of people to Dubai for an all-expense paid life-changing holiday experience and you can be part of that too.”
David Afflu, Business Unit Director of PZ Cussons Ghana Ltd said, “as you know, Camel is the market leader in the Antiseptic industry, with 69 percent market share. Camel’s importance to the PZ Cussons Ghana business cannot be over emphasized. We have invested consistently over the years to achieve this market leadership and are very proud of this.”