The newly introduced local rice brands
WILMAR AFRICA Limited, manufacturer of Frytol cooking oil, Fortune and Viking rice, has launched two new brands of local rice in Ghana.
The two brands were launched on Monday, with an aim to supporting local rice farmers in the country.
Fortune Emo Pa Local Rice and Viking Emo Local Rice milled in the best mills in Ghana, consist of premium jasmine rice grown locally in the Volta Region.
Speaking at the launch, Kwame Wiafe, General Manager of Wilmar, said “Wilmar Africa is venturing into local rice to support and continue the development of rice farming in Ghana with the aim of boosting domestic rice production, creating more jobs to promote self-sufficiency and enhancing the economy as import reduces.”
“The Fortune and Viking brands will be available across all the regions. With our already existing industry experience, we assure our consumers of well-packaged and tasty jasmine local rice with the highest grade in the market,” he said.
Mr. Wiafe added, “The rice sector remains a highly viable one, for this reason we have ventured into local production to support local farmers and also make rice farming more attractive.”
He urged Ghanaians to patronize the newly introduced local brands.
“I urge all stakeholders to double their efforts at developing a competitive local rice industry that will create jobs, increase incomes, reduce imports and save the Ghana Cedi,” Mr. Wiafe concluded.
Wilmar International is the world’s leading integrated multinational agribusiness group with the head office in Singapore.
In Ghana, Wilmar operates an integrated business model in the agriculture sector with holding interest in Benso Oil Palm Plantation (BOPP).
It directly employs over 3,000 staff in Ghana and is one of the largest taxpayer with annual tax contribution of over GH¢200 million.
BY Melvin Tarlue