President Nana Akufo-Addo
The 2019 edition of the ‘Wear Ghana Month’, which is being organised by the National Commission on Culture (NCC), has been launched in Accra.
The launch ceremony, which was graced by a number of personalities, fashion designers, creative arts industry stakeholders, among others, was performed by the Executive Director of NCC, Edna Janet Nyame.
The ‘Wear Ghana Month’, under the theme: ‘Wear The Talk, Promote Your Own’, is designed to promote Ghanaian products, which is in accordance with Chapter 6 Section 10.5.2 of Ghana Culture Policy.
The policy states that “National Commission on Culture shall encourage the promotion of Ghanaian fashion as a vital contribution to the national economy and identity.”
It was initiated two years ago to ensure the promotion of local textiles, as well as create employment for the youth in fashion and dressmaking industry.
Speaking at the launch, Ms. Nyame said the NCC as a cultural institution is mandated to promote and ensure the growth and development of Ghanaian culture “and make them more relevant to our development, and it is based on this that the commission introduced the ‘Wear Ghana’ programme.”
The executive director indicated that the programme lined up for this year’s ‘Wear Ghana Month’ includes a float on March 1 from the National Theatre through some principal streets of Accra, which will end at the National Theatre with a free health screening and exhibition of made-in-Ghana fabrics and other handmade products.
She said there will also be games, photo shoot sessions and fashion shows on the March 15.
The celebration will be climaxed with a fashion night at the National Theatre on March 30, which is co-sponsored by GTP.
Rev. Stephen Kofi Badu, Marketing Officer at Ghana Textile Production (GTP), stated that GTP is delighted to be part of this initiative to promote Ghanaian-made fabrics and Ghana as a whole.
He said GTP, through this programme, will employ fashion designers to sew very good styles since many Ghanaians would want to wear fabrics that are neatly sewn and very comfortable to wear.