Nigel Baptiste (left) and Anthony Jordan
HFC Bank on Tuesday officially rebranded to Republic Bank (Ghana) Limited.
All its subsidiaries have also gone through the rebranding exercise and are now known as Republic Investments Limited, Republic Boafo, Republic Brokerage and Republic Securities respectively.
Managing Director of the Bank, Anthony Jordan said the new identity, Republic Bank, reflect the bank’s capabilities, innovation, energy and new found aggression.
“We aim to be a key player in the corporate banking sector and the preferred family bank in the retail circle. Republic Financial Holdings Limited has one of the best product and service offerings in the world so part of our rebranding mandate is to enhance our product offering and introduce some of the features and benefits currently being enjoyed by customers in other Republic Bank territories, in Ghana.”
“I wish to assure all stakeholders that Republic Bank Ghana Ltd has put all the necessary plans in place through a further Rights Issue to meet the new Bank of Ghana Minimum Capital Requirement of GHS400 million for commercial banks.”
Nigel Baptiste, President of the Republic Financial Holdings Limited (RFHL), said the rebranding is the culmination of a transition that started more than four years ago when HFC Bank became part of the Republic Bank Financial Holdings Limited (RFHL) Group.
The theme of the launch, ‘The Blue Sky’, he said, was a nod to the fact that under its new brand, Republic Bank (Ghana) Limited would become more closely aligned with the other subsidiaries under the umbrella of the RFHL Group.
The group, headquartered in Trinidad and Tobago, is backed by a group asset base of US$10.1 billion, and a declared net profit after tax and non-controlling interest of US$142.4 million.
“We bring to bear the expertise, profitability, and diversity celebrated across 16 subsidiaries under one Blue Sky in Trinidad and Tobago, Grenada, Guyana, the Cayman Islands, Cuba, Barbados, Suriname and of course, right here, in Ghana.”
Republic Bank (Ghana) Limited has already begun to make good on this promise with initiatives like last year’s Trade Facilitation Mission that provide local and regional business leaders with networking opportunities and promise to bolster the growth and competitiveness of both the bank and the local business community.