Executives of Eazzy Social and some guests after the launch
Eazzy Social, a start-up that trains organisations on utilising social media for growth, has unveiled its latest service called Express Social, which is targeted at small businesses to help them increase their value and boost sales with strategic social media tools.
Speaking at the launch in Accra, Gad Ocran, Chief Executive Officer (CEO) of Eazzy Social, disclosed that small and medium sized businesses in the world of fashion, finance, technology and others require social media to reach their clients, who are mostly millennials.
“Express Social is a product that has been designed to help small businesses operating in the vocational sector, primarily fashion design, hair and makeup, photography and others. They learn how to use social media strategically to improve their business performance,” he said.
He revealed that with SMEs contributing about 70 percent to Ghana’s GDP and accounting for 92 percent of businesses, many individuals are looking for opportunities in the sector for survival.
He added that through the small business social media marketing programme, Express Social empowers small businesses to take full advantage of social media to grow.
“Small business owners have become aware of social media, and they use it but they still lack the technical knowhow in using social media to spearhead their businesses. If you are targeting millennials, which these small businesses are doing, you will sell less and you cannot grow without social media,” he said.
He added that one can achieve a 100 percent growth in the business if social media is strategically used. “Without social media, small businesses targeting millennials cannot make sales,” he added.