Lexis Bill
Popular radio personality, Louis Kwame Sakyiamah, known in showbiz as Lexis Bill, has said government must explore the already existing potentials in the Creative Arts Industry and make the most out of it.
He said government should be looking at maximizing the already existing potentials in the industry rather than making new promises.
“I don’t think it’s a change that we actually need, it’s really more about maximizing the potentials and making good use of what we already have,” he said.
Lexis Bill, who is also the host of Joy FM’s Drive time show, was speaking on the sidelines of Day 2 of the 2020 Vodafone Ghana Music Awards (VGMA), where he noted that there were a lot of potentials in the sector that could boost the economy if they were explored.
His comments come at the back of promises made by the current administration to expand the Creative Arts industry if re-elected.
Government has promised new reforms in the sector, including setting up large recording studios for artistes in some parts of the country, completing theatres that were started and constructing new ones and setting up the Creative Arts Fund among others.
However, Lexis Bill believes these are not critical needs of the industry. He said government must consider making the most out of the existing resources.
“It was just a few days ago that the NPP launched its manifesto going into the elections and there has been conversations about what they are doing for the creative arts sector and I think that there’s a lot more that needs to be done.
“I mean they are talking about building studios and theatres and creating the Creative Arts Fund and all that; and I think that we are still not maximizing the potential of our creative arts or entertainment sector enough,” he said.
“It’s a billion dollar industry globally and we need to milk it. There’s a lot that the government can do, I don’t think we are maximizing it yet.
“I mean we have a very rich industry so we really don’t need change but we need to actually expand the economy with regards to creative arts so that they can contribute more to the GDP,” he said.