Patricia Obo Nai, CEO, Vodafone Ghana
VODAFONE HAS announced a significant global change to its brand positioning to reflect a new purpose and visual identity that marks a new era, with a clear focus on how technology and humanity can come together to address individual and societal challenges and build a better future.
Vodafone Ghana, together with other Vodafone operating companies worldwide, said they are celebrating a mixture of determination and technology in a multi-market update to its brand position.
The company has introduced a new Vodafone tagline – ‘Together We Can’ – to accompany its new position, along with a year-long multi-channel communication programme encompassing television, print and digital advertising demonstrating Vodafone’s profound belief that the partnership between technology and society can achieve even greater things
Remarking on the Brand update, Patricia Obo-Nai, Chief Executive Officer, Vodafone Ghana stated:
“Together We Can’ places the emphasis on ‘We’, and how collaboration between the irrepressible human spirit and innovative digital technology can lead to the accomplishment of great feats. The experience of these last 12 months during the COVID-19 crisis attests to the critical role of connectivity and technology in keeping society, businesses and governments connected. As a purpose-led company, Vodafone fundamentally believes that technology can improve lives, and this new positioning builds further momentum to our purpose to connect for a better future and enable an inclusive, sustainable and digital society.”
Vodafone’s new brand position is inspired by global consumer research carried out by the company which revealed that the role of technology is overwhelmingly transforming people’s lives. Findings identified how technology has evolved from something that simply excites people on a personal level, to playing a more meaningful part in the world at large, in particular, in making a difference on issues such as sustainability and societal development.
The ‘Together We Can’ campaign commences with a new 60-second television commercial The Irrepressible Girl.
The campaign will mark the introduction of a refreshed brand identity with Vodafone’s iconic Speech mark logo and red colour scheme. Apart from Ghana, the repositioning campaign and awareness drive will run in 29 other Vodafone markets.
A business desk report