Akumaa Mama Zimbi distributing Longrich sanitary pads at the event
Renowned TV and radio personality, Akumaa Mama Zimbi (AMZ), host of the popular love talk show, ‘Odo Ahomaso’ on Adom FM and Adom TV, has begun her feminine hygiene and empowerment campaign to educate ladies and women on the need to ensure absolute feminine hygiene and empower them to attain complete financial freedom.
Organised by Akumaa Mama Zimbi and her Mama Zimbi Foundation, with support from the Glowax Educational Consult, in collaboration with Ghana Education Service (GES), Yilo Krobo Municipal Assembly, and Yilo Krobo Queen Mothers Association, the project kicked off on May 28.
The project, sponsored by some institutions including Longrich International; a global manufacturing company that produces a wide range of organic daily care, cosmetics, feminine hygiene and health care products for the achievement of good health by all of its consumers.
It focuses on educating and creating awareness on the need to ensure good feminine hygiene for all women including queen mothers, women in the corporate and non-corporate sectors, doctors, lawyers, teachers, traders and in fact the general populace of women across the country, but most importantly on ladies in the 1st, 2nd cycle and tertiary institutions.
The project seeks to achieve, as part of its maiden goals, that at least over 100,000 ladies have access to good feminine care and are educated on how to care for themselves.
Longrich has dedicated about 2,000 pieces of their famous feminine hygiene product; the sanitary pad, to be given to every woman who will be part of the campaign.
The launch of the project was held at the Somanya Presbyterian Church, Somanya, in the Eastern Region and it was attended by young girls from different JHS institutions across the district.
Speaking at the launch, Akumaa Mama Zimbi (AMZ) educated the young ladies on how to maintain good menstrual hygiene, and products to use in ensuring that their overall feminine hygiene is achieved.
She demonstrated how best to use and benefit from the Longrich sanitary pads and panty liners to achieve complete feminine hygiene result.
The demonstration of the pad, especially its absorption rate and its component layers, which help eliminate all forms of menstrual disorders, attracted tumultuous applause from the young ladies and the guests in attendance as they were mesmerized about this “magic” product.
Afterwards, each young lady received two packs of the Longrich sanitary pads.