Big Paradise and Kwadwo Sheldon
Social media is buzzing following comments made by Ghana’s leading content creator, Kwadwo Sheldon, host of “Yawa of the Day,” against MC/hypeman Big Paradise, on a statement concerning the need for event organisers to reduce the time allocation for hypemen at concerts.
Kwadwo Sheldon, discussing the just-ended Kweku Smoke “Revival” concert, was heard lamenting on how some Ghanaian artistes are not conscious of time during concerts, emphasising that it directly impacts the overall energy and flow of the show.
“It is about time our artistes were time-conscious when it comes to their performances. And those MCs working, shouting to the crowds and singing—nobody is interested in that. I’m not saying MCs are not relevant when it comes to these shows, but you cannot give an MC one hour to be charging the crowd; we are not batteries. At some point, people’s social batteries are dying. Let us be serious; we waste so much time, and you don’t understand. Last year, Kweku Smoke came to perform at 1 a.m., and this year we were entering into 2 a.m.,” he lamented.
Big Paradise also responded to Kwadwo Sheldon’s comments, arguing that the content creator is envious of his achievements. He warned Kwadwo Sheldon to tread cautiously when commenting about his work on social media.
“Joy Prime was asking some random people who they wished to see on stage and they said Big Paradise. And as far as those five people in the video were concerned, they were heard mentioning my name. Even Cina Soul’s Manager, who was part of the organisers of the show, even came to call me while my time was not up to perform on stage.
“People like my matter. You this one person will not say something negative to affect me. I’m not an artiste, but Ghanaians love me; obviously, you will get people to hate on you, but Ghanaians love me, and I am grateful for their support. Even you, people don’t tell you that you are shouting in that studio of yours (sic),” he said.
The two social media sensations have had some feud sometime back. Kwadwo Sheldon and Big Paradise’s rift stems from the latter’s departure from Kwadwo Sheldon Studios (KSS). Big Paradise, a former employee, left KSS due to a disagreement with Kwadwo Sheldon.
He felt Sheldon’s attitude towards him changed after a heated podcast debate about dancer Afronita’s request to the government, where Big Paradise spoke up and was reportedly seen as disrespectful to Scanty, another co-host.
Big Paradise also mentioned that a colleague, Elikem, backstabbed him by sharing content they agreed to work on with Kwadwo Sheldon without informing him. These issues led to Big Paradise leaving KSS after his six-month contract expired.
BY Prince Fiifi Yorke