Addissorn (left) Karroum and Mohammed Ajaje, Director of Hateco Company
One of the world’s most trusted batteries, Boliden has marked its 30th milestone in Ghana with a seminar for dealers in Accra.
Chairman of Samir Engineering and Trading Company, Nazem Karroum, the largest importers and distributors of automotive batteries, including Boliden and tyres in Ghana with a network that spans the length and breadth of Ghana, noted that the longevity of the product explains its success on the market.
“The Ghanaian public prefers to buy premium product but due to some economic reasons some people buy cheaper products,” he said.
He pointed out that even though Boliden holds the largest share of the car battery market in terms of volume of sales, currently at 25 percent, Samir Engineering would introduce some measures to increase its market share.
He told the media that “we are planning loyalty and warranty programmes to increase our market share. We hope to have full market share. We hope to start from next year to implement the decision taken down from this meeting.”
The seminar was also used to reward the best distributors and retailers of Boliden products.
Addissorn Rotrakam, Chairman of Siam Battery Industry Company Limited to Ghana, visited dealers in Accra and Kumasi, who have been part of the journey to make Boliden a household name in Ghana.
He said, “One of the reasons why Boliden Batteries are a little higher than others in terms of pricing is because we manufacture longer lasting batteries which last for a minimum of two to three years. With the infrequent replacement of the batteries, the use of the lead will be less than the short life batteries.
Mr. Rotrakam explained that in more technical terms the batteries are driven by superior technology and inputs like Sliver Calcium Technology using real Silver inside the battery, thicker wires and full frames for the grids, high purity soft lead in active materials specially designed to prevent acid spillage.
Boliden was introduced in Ghana by Samir Engineering and Trading Company Limited, the flagship company of Samir Group.
A Business Desk Report