Angelina Jolie, Hollywood actress
The Academy of Motion Picture, Arts and Sciences has announced that films made using artificial intelligence (AI) are now eligible to win Oscars, as long as they meet other award criteria.
In new rules released on Monday, the Academy stated that the use of AI or digital tools will “neither help nor harm the chances of achieving a nomination.” However, human contribution will still play a key role in determining winners.
Generative AI — technology that can create video, images, music, and dialogue from text prompts — has already been used in recent Oscar-winning films. In The Brutalist, for example, AI helped improve Adrian Brody’s Hungarian accent, a performance that earned him the Best Actor award. Similarly, AI tools were used to enhance singing voices in the musical Emilia Perez.
Despite the growing presence of AI in the industry, its use remains controversial. Many actors and writers have raised concerns over losing jobs to AI and how their likeness and work may be used without permission. Safeguards around AI were part of the agreements that ended the 2023 Hollywood strikes.
The Academy also introduced a new rule requiring members to watch all nominated films in a category before voting in the final round.
While some in the film industry embrace AI’s potential, others remain skeptical. As animator Jonathan Kendrick said, “It’s like having a bad writer help you. Sure it will get an outline done, but if you need something with emotional weight, an AI isn’t going to get you an Oscar.”