Dennis Adutwum
GeniusLoci Limited, a Ghanaian company, in collaboration with the National Lottery Authority have officially launched The Luckiest Season 3 campaign, with a grand prize of 2.5 million Ghana Cedis up for grabs.
This exciting game, hosted on the National Lottery Authority’s Caritas platform, aims to provide individuals with a chance to boost their finances.
The Chief Executive Officer (CEO) of The Luckiest, Dennis Adutwum, said the campaign, which runs until December 20, 2025, features exciting prizes, including electronic gadgets and free hotel stays, to be given away in 100 communities across Ghana.
He noted that participants can purchase tickets via *712# and share the ticket code with friends and family, making it a fun and inclusive experience.
“The initiative aims to promote responsible play and corporate social responsibility, with a focus on community engagement and development,” he stated.
He disclosed that, by dialing *712#, players can buy tickets ranging from ¢1.00 to ¢5,000 and potentially gift millions to friends and family. The Luckiest Season 3 promises to be an exhilarating experience, bringing joy and fortune to many Ghanaians.
The Acting Director, Marketing, Caritas and Customer Service, Kwabena Opoku Boakye mentioned that, “the National Lottery Authority is pleased to announce its partnership with GeniusLoci Limited to run The Luckiest Raffle Draw on the Caritas Country platform.”
“Following a thorough vetting process, the NLA was satisfied with GeniusLoci’s high level of integrity and compliance with regulatory requirements,” he said.
He emphasised that, the partnership aims to generate revenue for corporate social responsibility (CSR) initiatives, focusing on education, youth and sports development, and health, with a portion of the revenue channelled to the NLA’s Good Causes Foundation.
According to him, the NLA emphasises responsible gaming practices, including an age restriction of 18 years and above, and measures to prevent addiction and promote responsible play.
“Ghanaians are encouraged to participate, knowing that their contributions will support national development and good causes,” he urged.
The Brand Ambassador of The Luckiest, Mikki Osei Berko, highlighted that the game is an exciting opportunity for Ghanaians to win big.
He explained that, by dialing *712#, players can participate in the game and potentially win a life-changing amount of money.
“The grand prize for this year’s Luckiest ticket is GH¢2.5 million, and the game offers a chance for players to change their status from ordinary to extraordinary,” he stated.
“Come December 20, 2025, players will find out if their luck has shone, and they could win big,” he added.
‎During the launch of The Luckiest Season 3, lucky participants who played the game were awarded exciting prizes, including phones, power banks, and a flat screen television.
By Janet Odei Amponsah