IAA chairman Srinivasan K. Swamy
Vice President Dr Mahamudu Bawumia will join the International Advertising Association (IAA) and Advertisers Association of Ghana (AAG) to host a gathering of current and future business leaders of the global marketing communications industry in Accra from 20-21 May, 2019.
Dubbed the 3rd Africa Rising Conference, it’s themed: “Technology trends versus Consumer Choice – who’s determining the future?”
According to the AAG, speakers have been selected from over 25 renowned business leaders from technology and telecommunications giants such as Google, Facebook, IBM, MTN and Vodafone.
Other speakers billed to speak are from global fast-moving consumer goods manufacturers like Unilever, as well as consumer protection and industry regulators from Ghana’s Food & Drugs Authority (FDA), South Africa’s ARB and Nigeria’s APCON.
Commenting on the impending conference, IAA chairman and World President Srinivasan K. Swamy, said: “Our Africa Rising conferences provide one of the biggest thought leadership opportunities for all stakeholders in the marketing communication ecosystem in Africa to share ideas, track trends and network.”
IAA Vice President and Area Director for Africa, Norkor Duah, also disclosed that the forum would offer opportunities for current and future business leaders, enterprenuers and brands to network and gain insights into the future of their businesses, as well as industries.
“The IAA and AAG continue to believe that Africa is rising and thus has created a platform which provides an in-depth assessment and understanding of the economic, social and technological challenges facing customers, brands and governments in Africa to collectively bring Africa to the fore in the era of fast-paced evolution.”
Like previous conferences, this year’s will feature keynote presentations followed by questions and answers sessions, panel discussions on current and emerging topical issues for the marketing communications practitioners from brand blocking to millennials as next generation challengers.
A business desk report